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The Marketing Information Revolution Robert C. Blattberg

The Marketing Information Revolution

Robert C. Blattberg

Published
ISBN : 9780875843292
Hardcover
373 pages
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 About the Book 

Focuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing. MoreFocuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing.