Home » Companies, Cultures, and the Region: Introduction and Overview by Nick Clifton
Companies, Cultures, and the Region: Introduction and Overview Nick Clifton

Companies, Cultures, and the Region: Introduction and Overview

Nick Clifton

Published March 12th 2014
ISBN : 9780415840576
Hardcover
184 pages
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 About the Book 

Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional culturesMoreEurope has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies.